THOUSANDS OF NEW ZEALANDERS DON’T GET ENOUGH IRON.

ARE YOU ONE OF THEM?

World Iron Awareness Week kicks off on 14 October 2024, which means it’s time to take a good hard look at who’s at risk and the implications of going short on dietary iron, and the dietary choices to optimise iron levels.

As one of the most common nutrient deficiencies, it's concerning that 30% of the world's population suffers from iron deficiency. This is particularly seen among women and children, including in New Zealand.

The campaign is proudly supported by a range of organisations to promote healthy iron-rich foods to fuel our nation.

Why is dietary iron so important?

Iron for More Energy

Iron is essential for transporting oxygen to our muscles and tissues for energy production. Common signs of low iron include fatigue, weakness, and lethargy.
Iron for better O2 Transportation

Iron is a key component of haemoglobin, the protein found in red blood cells that binds and transports oxygen from the lungs to the rest of the body.
Iron for Brain Health

Iron helps transport oxygen to our brain cells. Common signs of low iron include difficulty concentrating, irritability, and mood swings.
Iron for Immune Health

Iron supports the production and function of immune cells. Without enough iron, our body struggles to fight infections.